In the vibrant heart of the Salone del Mobile, Antonio Marras unveiled his first boutique at Via Montenapoleone, right at the center of Milan’s exclusive fashion district.

The opening event quickly became a lively and joyous celebration, where playful enjoyment seamlessly blended with the elegance of a visionary creative spirit.

Spuma curated the event’s culinary experience with an elegant selection of finger food inspired by the ligazzo rubio—the symbolic red thread that runs through Antonio Marras’ work, representing the bond between fashion, Sardinian traditions and craftsmanship. This story unfolded through carefully chosen colors, shapes, and evocative ingredients, such as bottarga and artichoke tartlets or red bread with sun-dried tomato butter and Sardinian anchovies, all thoughtfully crafted to reflect the identity of the new boutique. 

Scenic details, rich burgundy tones, and attentive service set the mood, while the staff, styled with Marras’ signature foulards, added the final touch to an experience that felt fully immersive and true to the spirit of the brand.

Throughout the evening, guests were invited to fully immerse themselves in the world of the brand, exploring the new collection in a multisensory environment brought to life by live music, artistic performances and an atmosphere of effortless yet refined conviviality.